For Islamic organisations, charities & faith-based institutions

Technology
for the akhira.

Ruhi is a technology & design studio for faith-based organisations. Websites, apps, design and marketing, consulting, and payment automation — built by people who understand the work you do and the way it needs to be done.

· ruhi /ˈruːhi/ — my soul
— the thesis

The work you do in this world has weight in the next. Ruhi exists to grow that weight — to give the institutions doing that work the websites, apps, campaigns, and payment systems they need to reach further and give better. We are a technology & design studio. Our craft is practical. The reason we do it is not.

01
Website development

A home online, worthy of the work.

Your website is often the first thing a donor, a member, or a partner meets. It should read like the institution behind it — considered, trustworthy, and easy to act on.

What we build

  • Masjid & madrasah sites. Prayer times, programmes, event calendars, giving pages, and a place for the community to check in.
  • Charity & NGO sites. Campaign pages, appeal microsites, donor journeys that convert — and a CMS your team can actually run.
  • Institutional sites. Councils, ulama bodies, membership organisations. Long-form content, directories, and admin areas.

What comes with it

  • Design that lasts. Not chasing a trend that will look dated in eighteen months.
  • Fast, accessible, secure. Real-world load times, WCAG-conscious markup, sensible defaults on privacy.
  • Handed over properly. Your team is trained, the code is yours, and hosting is documented — no lock-in.
02
App development

The phone is where your community already lives.

Native iOS & Android apps, and cross-platform builds when they earn their place. Designed to be opened once a day for years — not installed once and forgotten.

What we build

  • Donation & giving apps. One-tap sadaqah, recurring giving, zakat calculators, campaign pushes.
  • Member & community apps. Prayer times, khutbah recordings, member cards, programme sign-ups, notifications.
  • Operational tools. Field-collection apps, distribution tracking, volunteer scheduling — the apps that quietly run the org.

How we work

  • Native when it matters. Payment flows, notifications and offline behaviour get the platform's own tools rather than a wrapper.
  • Shipped in stages. A small, useful v1 in the hands of real users, then earn the way to v2 by watching what they do.
  • Maintained, not abandoned. App stores, SDKs and OS versions all change. We stay with the app for as long as you need us.
03
Design & marketing

Craft that matches the seriousness of the mission.

Most faith-based communications look cheaper than the work behind them. We help you fix that — with brand, campaign design, and donor communications that carry weight.

Design

  • Brand identity. Names, marks, typography, colour, and the guardrails to keep it consistent as the team grows.
  • Campaign design. Ramadan appeals, Qurbani drives, emergency responses — the artwork, landing pages, and social kits that hold together.
  • Print & environmental. Booklets, signage, event graphics — the things people still hold in their hands.

Marketing

  • Donor acquisition. Paid, organic, referral, community — the mix that actually brings first-time donors, and the messaging that keeps them.
  • Email & WhatsApp programmes. Onboarding, updates, receipts, and appeals — sent as if a person wrote them, because a person did.
  • Retention & reactivation. Lapsed donors are cheaper to bring back than new ones to find. We help you do it without begging.
04
Consulting services

The CTO and CMO you can't afford to hire full-time.

Most Islamic organisations don't have a technology lead. Many don't have a marketing lead either. Ruhi consulting fills that gap — time-boxed, senior, and honest about what's worth doing and what isn't.

What we help with

  • Technology strategy. CRM, payments, accounting, hosting, security — what to choose, what to build, and what to walk away from.
  • Marketing strategy. Annual plans, Ramadan playbooks, brand refresh scoping, agency selection.
  • Board & leadership support. Trustee decks, funder decks, and the sober analysis that gets a "yes" without over-promising.

Who it's for

  • Islamic organisations, charities, and faith-based institutions that want to grow but don't yet have the in-house capacity.
  • Boards and executive teams who want an independent read on what their agencies and vendors are actually delivering.

How we work

  • Time-boxed. Engagements typically run four to twelve weeks, with a defined scope and a fixed price.
  • No retainers we can't justify. If a piece of work needs three weeks, we quote three weeks.
05
Payment automation

Less admin. Cleaner books. More time on the mission.

Most charities collect donations across bank transfer, card, WhatsApp, cash, and cheque — and reconcile them by hand every month. We automate the whole chain — from ask to receipt to accounting entry.

How it works

  • One donor journey, every channel. Website, app, WhatsApp, QR code, in-person — the same tagged flow, same receipt template, same numbers landing in your books.
  • Tagged by intention from the start. Zakat, sadaqah, sadaqah jariyah, lillah, general — captured at the moment of giving and preserved end-to-end.
  • Automated reconciliation. Bank statements, gateway settlements and gift-aid claims matched against pledges without a spreadsheet in sight.

Why it matters

  • Trust is auditable. Every rand of restricted giving is traceable from donor to disbursement, with the paper trail already there when the auditor asks.
  • Recurring giving that works. Failed cards recovered gracefully, upgrades and pauses handled without a phone call, receipts sent automatically at year-end.
  • Halal by construction. No interest, no held float, no hidden fees — the whole design assumes those aren't options.
Zakat Sadaqah Sadaqah jariyah Lillah Qurbani General
Why ruhi

Built for faith-based institutions, specifically.

Most agencies work for anyone with a budget. We work with Islamic organisations, charities, and faith-based institutions specifically — because zakat is not a donation, a masjid is not a startup, and Ramadan is not "peak season."

We are a technology & design studio. Our worldview is rooted in Islamic ethics around money, trust, and intention. That shapes the work. It does not turn the work into a sermon.

  • Trustworthy. We handle other people's sadaqah and zakat. There is no room for cute.
  • Modern. Competent software, properly engineered. Not nostalgic.
  • Restrained. Quiet confidence over loud assertion.
  • Rooted. Clear about what we value, without over-explaining it.
About ruhi
"my soul"

We chose the name because the work we do — building the websites, apps, and payment systems that hold other people's sadaqah and zakat — is not work we wanted to take lightly.

Every transaction has weight. The money you give, the money your organisation raises, the effort behind a campaign — none of it is neutral. In Islamic ethics, that weight extends past this life.

Ruhi exists to help Islamic organisations, charities, and faith-based institutions act on that idea practically. A website that earns trust at first glance. An app that a community reaches for daily. Design and marketing that carry the seriousness of the mission. Consulting when the right question hasn't yet been asked. Payment automation, so more of what is given lands where it should — and the team behind it spends fewer nights on spreadsheets.

We are not a religious organisation. We do not preach, and we are not a substitute for scholarship. We are a technology & design studio whose craft is built around Islamic ethics on money, trust, and intention — because the people we serve need partners who take those ethics seriously.

Get in touch

Talk to us.

If you run an Islamic organisation, a charity, or a faith-based institution, we'd like to hear what you're working on. Intro calls run about thirty minutes.

Start a project

A website, an app, a campaign, or a payment system to build. Tell us the shape of it and we'll come back with the shape of the engagement.

Book a consulting call

An issue to unblock, a decision to sanity-check, or a plan you want an independent read on. We answer within two working days.

Partnerships & press

Working on something we should know about, or writing about the space? We're always happy to hear from good people doing good work.